Welcome to the Ptengine blog! Here we write articles about Ptengine, how to grow your business through data and more!
March 5, 2020
Engage is the newest addition to Ptengine. The Engage function inside the Ptengine enables you to interact with your customers to deliver the right message at the right time. Basically, engage enables you to test your marketing hypothesis and optimize your content for CX personalization.
November 1, 2019
The AARRR Funnel, so-called "Pirate Metrics", has been the go-to framework for business growth since Dave McClure created it in 2007. However, 10 years after its creation, a new framework for growth has appeared, RARRA. RARRA focuses on the activities that increase medium-to-long-term ROI.