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A. Acquisition: Users come to&nbsp;the site from various channels
A. Activation: Users enjoy 1st visit:&nbsp;\u201Chappy\u201D user experience
R. Retention: &nbsp;Users come back, visit site multiple times
R. Referral: &nbsp;Users like the product enough to refer others
R. Revenue: Users conduct some monetization behavior

Welcome to the Ptengine blog! Here we write articles about Ptengine, how to grow your business through data and more!

ALL Business Strategy Content Marketing Conversion Rate Optimization Data Digital Marketing Marketing Mobile Marketing Press Release Ptengine Updates ROI SEO SNS UI/UX

March 5, 2020

Improving your Conversion Rate through Ptengine Engage

Engage is the newest addition to Ptengine. The Engage function inside the Ptengine enables you to interact with your customers to deliver the right message at the right time. Basically, engage enables you to test your marketing hypothesis and optimize your content for CX personalization.

November 1, 2019

RARRA: Focus on retention metrics to exponentially grow your business

The AARRR Funnel, so-called "Pirate Metrics", has been the go-to framework for business growth since Dave McClure created it in 2007. However, 10 years after its creation, a new framework for growth has appeared, RARRA. RARRA focuses on the activities that increase medium-to-long-term ROI.