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RARRA: Focus on retention metrics to exponentially grow your business

RARRA: Focus on retention metrics to exponentially grow your business

The AARRR Funnel, so-called "Pirate Metrics", has been the go-to framework for business growth since Dave McClure created it in 2007. However, 10 years after its creation, a new framework for growth has appeared, RARRA. RARRA focuses on the activities that increase medium-to-long-term ROI.

Conversion Metrics - Metrics in Digital Marketing

Conversion Metrics - Metrics in Digital Marketing

Conversion metrics help you keep track of visitors, leads, free users, and paid users. Converting your visitors into business leads or direct sales is the goal of many digital marketing efforts.

Traffic Generation Metrics - Metrics in Digital Marketing

Traffic Generation Metrics - Metrics in Digital Marketing

Traffic Generation Metrics help you determine where visitors come from and give you insight into your traffic generation activity. They also give you insight into your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) performance.

Metrics in Digital Marketing

Metrics in Digital Marketing

In modern digital marketing, everything is measurable. It's amazing! However, modern marketers must understand the correlation between metrics and business revenue to gain any value.

Revenue Metrics - Metrics in Digital Marketing

Revenue Metrics - Metrics in Digital Marketing

Revenue metrics are the ultimate judge of your marketing campaign. If you understand revenue metrics, you can understand how profitable your digital marketing efforts are.

Why is data important for digital marketing?

Why is data important for digital marketing?

Every successful digital marketing campaign has been backed by data. If applied correctly, data-driven marketing leads to better predictions about future customer behavior and helps you grow your business.

PTMIND launches a new re-branded website

PTMIND launches a new re-branded website

“Ptengine should be an experience that helps you grow your business, which is why we are focusing on delivering helpful content through our new educational blog,”

What is Digital Marketing?

What is Digital Marketing?

What is digital marketing? Is it just promoting your business online or what? Digital marketing is an evolution of marketing that uses digital channels to accomplish the goals of traditional marketing.

The New ROI (Return on Information)

The New ROI (Return on Information)

Everyone generally understands ROI (Return on Investment) as a ratio of input to output, which is how much money can be earned. But for data itself, we can also use another “I” for “Return on Information.” As in, what is the value we receive from data?

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