March 5, 2020
Mistakes to avoid while doing A/B Testing?
Mistakes to avoid while doing A/B testing! Learn about 8 mistakes that you need to avoid while doing A/B testing. These are some of the crucial factors to keep in mind while doing A/B testing.
Blog
Welcome to the Ptengine blog! Here we write articles about Ptengine, how to grow your business through data and more!
February 17, 2020
Digital Experience Platform
To understand DXPs it helps us to understand why they were formed in the first place. As brands and businesses strive to provide customers experience excellence, they use a variety of tools to connect with their users. Increasingly the demand for a streamlined platform to connect the value from such tools gave birth to DXP.
February 14, 2020
A/B testing in 2020
Like it or not A/B testing, experimentation and personalization all these are becoming part of your daily routine. You also can do the same and more for the year 2020: Start giving your audience the personalized experience that they want.
February 10, 2020
What is A Heatmap?
A heatmap is a graphical representation of data. These data are represented by a system of color-coding which represents the variance of value. The color-coding used in the representation of these data goes from the warm-to-cool color spectrum. Thus, named heatmap.
February 7, 2020
A/B testing
A/B Testing is not a new concept. From the package design to the entire product design, A/B testing has been part of us ever since marketing has been relevant. However, A/B testing in today’s digital world is a bit different from traditional A/B testing concepts.