March 21, 2020

Why is data important for digital marketing?

Every successful digital marketing campaign has been backed by data. If applied correctly, data-driven marketing leads to better predictions about future customer behavior and helps you grow your business.

February 10, 2020

What is A Heatmap?

A heatmap is a graphical representation of data. These data are represented by a system of color-coding which represents the variance of value. The color-coding used in the representation of these data goes from the warm-to-cool color spectrum. Thus, named heatmap.

March 5, 2020

Visualizing data for better decision making

Visualizing data for better decision making Data visualization is a graphical representation of data and information. To simply put it, Data visualization is a way of visualizing data using Graphs, Charts, Tables, Maps, etc.

April 29, 2021

The Evolution of Ptengine

November 1, 2019

RARRA: Focus on retention metrics to exponentially grow your business

The AARRR Funnel, so-called "Pirate Metrics", has been the go-to framework for business growth since Dave McClure created it in 2007. However, 10 years after its creation, a new framework for growth has appeared, RARRA. RARRA focuses on the activities that increase medium-to-long-term ROI.

March 5, 2020

Mistakes to avoid while doing A/B Testing?

Mistakes to avoid while doing A/B testing! Learn about 8 mistakes that you need to avoid while doing A/B testing. These are some of the crucial factors to keep in mind while doing A/B testing.

March 5, 2020

Improving your Conversion Rate through Ptengine Engage

Engage is the newest addition to Ptengine. The Engage function inside the Ptengine enables you to interact with your customers to deliver the right message at the right time. Basically, engage enables you to test your marketing hypothesis and optimize your content for CX personalization.

February 17, 2020

Digital Experience Platform

To understand DXPs it helps us to understand why they were formed in the first place. As brands and businesses strive to provide customers experience excellence, they use a variety of tools to connect with their users. Increasingly the demand for a streamlined platform to connect the value from such tools gave birth to DXP.

February 14, 2020

A/B testing in 2020

Like it or not A/B testing, experimentation and personalization all these are becoming part of your daily routine. You also can do the same and more for the year 2020: Start giving your audience the personalized experience that they want.

February 7, 2020

A/B testing

A/B Testing is not a new concept. From the package design to the entire product design, A/B testing has been part of us ever since marketing has been relevant. However, A/B testing in today’s digital world is a bit different from traditional A/B testing concepts.