2020-03-05

Improving your Conversion Rate through Ptengine Engage

Avinash Limbu

Ever wanted to increase conversion but not sure where to begin? Your landing page is live, email marketing is on point and now you have even automated your marketing processes but you are still not seeing the conversion that you want. Ptengine, recently rolled out a new feature “Engage” that gives you the ability to increase your conversion rates and test your hypothesis.  

In this article, today we will discuss how you can improve your Conversion Rate with the help of Engage function inside Ptengine.  
 
To get started let’s briefly understand what Engage is and what it can actually do 

If you are familiar with Engage, skip this intro section and jump to how you can improve Conversion Rate through engage.  

What is Engage inside Ptengine? 

Engage is the newest addition to Ptengine. The Engage function inside the Ptengine enables you to interact with your customers to deliver the right message at the right time. Basically, engage enables you to test your marketing hypothesis and optimize your content for CX personalization.  

 
So what does Engage actually do?  

Here is a list of things that you can do with engage:  

Test your marketing hypothesis 

Engage enables you to test your marketing hypothesis with a simple easy to use framework. With Engage now you have the ability to test your proposed statement made on the basis of limited evidence that you had, but now you can test it with engage to get more evidence to see if your hypothesis was right or wrong.  

With this information now you will be able to make a sound decision based on the evidence that you gather with the Engage function.  

Targeted segmentation 

Customers want personalized experience more than ever. With Engage you are able to segment your customers based on:  

  • User Behavior (such as page visited, website visit, event-triggered) 
  • Visit Properties (such as URL source, social media, type of device, etc) 

Further, you are able to build your own parameters based on who you want to target. These parameters can include ranges from the number of times the users have visited from a certain part of your webpage to a particular post you made in social media. With this type of targeted segmentation, you will be able to create a personalized experience for each of your target markets based on their behavior within your website.  

Optimization of your conversion goal 

With Engage you can capture leads, market new features and suggest your users what action they can take. When you make sure your visitors get the right message at the right time, your conversion goal will start to optimize. Applying progressively analytical engage function in your conversion strategies will enable you to boost your website’s conversion rates. By using Engage you will be able to get comprehensive knowledge of your user’s and customers’ behavior. Knowing what actions and operation on your website, and why they leave without completing your intended goal to convert to leads is the first step in optimizing your goal.  

With the information that you get using Engage will help you guide in creating effective website conversion optimization techniques that will help you optimize your conversion goals.  

Improve SEO for your website 

You must be questioning how can Engage help you optimize SEO for the website? Engage is the tool that will help you improve your page loading speed and produce high-quality content. When you use Engage, you will be able to optimize your website to produce only high-quality content that is relevant to the users that are being targeted at the right time. Google SEO ranking is much more dependent on the quality factor of the content that is being produced. If visitors are spending quality time on your website then you will see an increase in your SEO ranking. One of the main features of Engage is to optimize your website with relevant content.  

Can improve your bottom line substantially (if done consistently) 

Engage is a powerful addition to Ptengine. Each engagement created with Engage will help you understand your users better. Understanding your users will quickly allow you to reduce friction between your users and the content that you are producing. This way you will be able to focus on creating a meaningful experience for your customers that will help you increase your bottom line.  

Here are a few ways to on how you can improve your conversion using Engage:  

Do A/B Testing: 

Experimenting what works and what does not work will let you know things that are being done on your current website. If you have a decent amount of traffic coming to your website than you should be able to test your given hypothesis with the help of Engage function in Ptengine.  

Inside Ptengine you will be able to set up a control group that will allow you to segment your audience to see if the changes that are being made are more effective than not showing them any test. In this way, you will be able to monitor your tests and understand your users better.  

Link Triggered Engage (Click Popups) 

Link-triggered engage is the type of engagement that you can create whenever a customer clicks a text link or image in the content or the menus of your page. These triggered engage can help you deliver the right message at the right time. Studies show that if a user takes an action to open a popup, they are more likely to complete the process. For example, in some cases, a form on a landing page has a lower conversion rate that text or image-linked popup when it shows the same form.  

Here are some examples of link triggered engage: 

3. Advanced matching for conversion

Trigger your published testing for advanced matching. In this way, you can stop creating annoying tests rather than create a meaningful experience for your visitors. You can show the tests when your visitor has reached a certain percent of your page, or you can time it based on the amount of time they have spent on the website. Here are some of the advanced matching functions that you can do to optimize your conversion: 

  • When a visitor tries to exit the page 
  • Don’t have any activities (clicking, scrolling) for a certain amount of time 
  • Observe your page for more than a certain amount of time 
  • Has reached a certain level on your page 

Design for your brand to convert 

Branding is important when it comes to creating a consistent and familiar experience. With Engage, you will be able to create creatives that match your brand. Consistent branding is the key to make sure that your customers are familiar with the type of materials you produce. From hard coding to WYSIWYG (what you see is what you get) premises, you will be able to create your own custom and consistent branding with the help of Engage.  

Warren Buffett once said that “It takes 20 years to build a reputation and five minutes to ruin it. If you think about that, you'll do things differently.” With this premise in mind being able to produce your content based on the reputation that you want to build, Engage is a platform that helps you provide consistent branding voice for your company.  

The value of branding has been ridiculously hard to measure historically. 

If you use Engage, however, you can split test people based on brand affinity. A repeat visitor works as a proxy for brand affinity – and they convert 2-3x higher than first-time visitors.  

This suggests when it comes to prioritizing activities we should be doing things a little differently! 

Marketers: if you want to see truly monstrous differences in conversion rates, you're better off segmenting conversions by new vs. repeat visitors.