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Why you shouldn’t be using Google Analytics – GA4


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Google is “upgrading” its Universal Analytics (GAUA) to the new Google Analytics 4 (GA4) platform and a lot of users are complaining!  

This blog post will tell you why it’s a good time to leave Google Analytics and take control of your website data. 

Major GA4 complaints summarized 

  1. Learning curve: GA4 has a different data model and user interface compared to its predecessor, Universal Analytics (GAUA), and some users may find it more difficult to navigate and understand at first. 
  2. New features: GA4 includes new features such as events and automated insights, which can require a different approach to data analysis and may take some time to master. 
  3. Lack of familiarity: For users who are familiar with GAUA, there may be a steep learning curve in adapting to the changes in GA4. 
  4. Technical issues: Some users may experience technical difficulties in setting up or using GA4, such as compatibility issues with their website or tracking problems. 
  5. Limitations: GA4 has some limitations compared to GAUA, such as reduced customization options and limited support for certain features, which can be frustrating for users who are used to the previous version. 

Extra reason: Google Optimize Sunsetting 

The best reason for using Google Analytics was combining it with Google Optimize for you’re A/B-testing campaigns. Since Google is canceling this feature in August 2023, finding a new all-in-one solution is a great moment. Combining website analytics and your marketing campaigns will save you time and control your results.  

Ptengine is your GA4 Alternative 

Ptengine is a web analytics and optimization platform that offers features such as A/B testing, heatmaps, and personalization. When compared to Google Analytics 4 (GA4), Ptengine has some similarities, but also some key differences. 

  1. Wide range of optimization features: Ptengine offers a wider range of optimization features, including A/B testing and personalization, which are not available in GA4. These features can provide valuable insights and help users improve the overall user experience on their website.
  2. More control over data: Ptengine provides users with more control over their data, allowing them to store it on their own servers and customize the platform to their specific needs. This can be an important consideration for users who value data ownership and privacy. 
  3. User-friendly interface: Most users may find the Ptengine interface to be more user-friendly and easier to navigate compared to GA4. 
  4. Affordable pricing: Ptengine offers a range of affordable pricing options, making it a more cost-effective solution for businesses and e-commerce websites. 

Start your FREE Ptengine trial now

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