data

Why is data important for digital marketing?

Why is data important for digital marketing?

Every successful digital marketing campaign has been backed by data. If applied correctly, data-driven marketing leads to better predictions about future customer behavior and helps you grow your business.

Revenue Metrics - Metrics in Digital Marketing

Revenue Metrics - Metrics in Digital Marketing

Revenue metrics are the ultimate judge of your marketing campaign. If you understand revenue metrics, you can understand how profitable your digital marketing efforts are.

The New ROI (Return on Information)

The New ROI (Return on Information)

Everyone generally understands ROI (Return on Investment) as a ratio of input to output, which is how much money can be earned. But for data itself, we can also use another “I” for “Return on Information.” As in, what is the value we receive from data?

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