Visualize the behavior, intentions, and interests of your visitors.

See where people are clicking

Click Heatmaps show where people click the most on your pages. This can reveal what they are interested in and where they desire more information, as well as revealing design faults like non-clickable images, bad links, and dead space.

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See what catches people’s attention

Attention Heatmaps show you where people linger the longest on your pages. They reveal the content that visitors are most interested in as well as the best places to put key content and calls to action. Refocus your advertising around areas with the most attention.

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Learn where visitors stop scrolling

Scroll Heatmaps show how far down your pages people scroll. This can give a good indication of the success of your pages as well as identify areas that suddenly lose visitor interest. Adjust the content at these high drop-off sections and optimize your page for higher scroll-through rates.

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Compare heatmaps

Compare different heatmaps at the same time, either old versions of pages with new pages, or heatmaps from different segments and page groups. You can see whether your changes brought positive effects over time and show off your successful UX redesign.

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Make use of our Optimizely integration

Have an Optimizely account? Our special integration allows for A/B testing that many of our competitors lack. If you are building a new page and want to test it against a current page, we can get you set up.

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Share all reports with ease

Heatmap reports can easily be shared via link, allowing you to keep colleagues and clients in the loop.

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Combine Heatmaps

Combined heatmaps allow you to group together pages with similar attributes and analyze them as a group. This is especially useful for ecommerce sites and help pages as you will see an extra layer of detailed visitor behavior.

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Quick and Easy Interface

Sift through your data without getting lost. Ptengine balances in-depth analytics functions with simple, snappy, user-friendly design.

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Discover Your Best and Worst Traffic Sources

Look at how your traffic converts and performs across different segments such as by campaign, geography, device, referral sites and more. Replicate what’s working well and cut out what’s not.

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Setup conversion events with 1 click

Conversion events allow you to filter and segment your data and heatmaps by who clicked a particular link or button, giving you valuable insights into how people with different browsing intents use your website. Best of all, events are setup with just 1-click.

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Track traffic and users in real time

Access our real time dashboard to see who’s currently browsing your site. Optimize Landing Pages for your campaigns in real time. See what countries people are visiting from, as well as individual visitor details. You can segment the visitors by page, source, location, device, OS or browser.

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Make campaigning easy

Use Ptengine’s URL builder to create URLs for use in all your campaigns. Ptengine uses Google-standard URLs and automatically recognises and categorizes traffic coming in from these campaigns.

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Switch between different filters quickly

Our filters are easy to use and it takes a single click to move between segments related to sources, location, technology, conversions, campaigns and more.

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Frequently used filters

To save time, create and save regularly used filters. They will be kept tucked away for quick access when you need them. Filters also remain enabled regardless of what page or report you switch to, allowing quick sweeps of the various visitor reports.

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Filter By Visitor Behavior and Interests

Filter by visitors who completed certain actions on your site such as completing a conversion or viewing a specific piece of content. Compare the different needs of visitors belonging to different interest and behavior groups.

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Layering of Filters

Use filter on top of filter to get the most out of your data. Avoid the limitations of other analytics tools by digging through data sets in a free and creative manner.

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Conversion Funnels

Find High Drop-off Areas In Your Online Conversion Funnel and Fix Them.

Easily Visualize High Drop Off Points

Locate exactly where visitors are dropping out of your conversion funnels, and why shopping carts are being abandoned. For example, if it’s an e-commerce site, do they exit at the product details, add to cart or check-out stage?

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Event Tracking

Keep tabs on the major actions that users take on your pages.

Use events to understand user behavior

Analysing events will help you monitor everything your visitor clicks on; it helps you understand the behavior of users and it can help you improve the user experience of the site. You can see what type of user is triggering what type of event, and draw conclusions that can inform your web design and content. Together with heatmaps you’ll be able to see exactly what your users are doing on your webpages.

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Two options for easy event setup

Make use of our “visual” event tracking setup. It’s like point and click. You move over the elements you want to track. Select and that’s it. If you are a more advanced user, you can choose to select your web elements manually.

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Page Groups

Combine Pages with similar attributes into a single, larger scale analysis.

Use events to understand user behavior

By grouping together product pages or landing pages, you can analyze them as a single unit, comparing their performance to other page groups. This can allow for more sweeping changes across your site.

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Run a Single Heatmap on The Entire Group

See a single visitor behavior heatmap for an entire page group. Find gaps and opportunities across all of the member pages and make sweeping changes.

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Mobile and Tablet Friendly

PCs, tablets, and smartphones can be analyzed together on Ptengine.

A one-size-fits-all tool

Ptengine has no problem gathering data from, or performing analysis on, responsive web design from mobile sites, and can handle different browsers and screen sizes.

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Support + Training

Don’t worry about getting set up. Help is on hand.

Make use of world-class support

Unlike some other heatmaps/analytics solutions, Ptengine has a dedicated 24/7 customer support team ready to answer your questions. We don’t use bots, and we can have one-on-one calls with you if needed. We can help gather insights and suggest actions for your pages.

To help you get up and running we have a Help Centre packed with info - everything from getting started to drilling deep into your data.

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