marketing

Why is data important for digital marketing?

Why is data important for digital marketing?

Every successful digital marketing campaign has been backed by data. If applied correctly, data-driven marketing leads to better predictions about future customer behavior and helps you grow your business.

Conversion Metrics - Metrics in Digital Marketing

Conversion Metrics - Metrics in Digital Marketing

Conversion metrics help you keep track of visitors, leads, free users, and paid users. Converting your visitors into business leads or direct sales is the goal of many digital marketing efforts.

Traffic Generation Metrics - Metrics in Digital Marketing

Traffic Generation Metrics - Metrics in Digital Marketing

Traffic Generation Metrics help you determine where visitors come from and give you insight into your traffic generation activity. They also give you insight into your Search Engine Optimization (SEO) and Search Engine Marketing (SEM) performance.

RARRA: Focus on retention metrics to exponentially grow your business

RARRA: Focus on retention metrics to exponentially grow your business

The AARRR Funnel, so-called "Pirate Metrics", has been the go-to framework for business growth since Dave McClure created it in 2007. However, 10 years after its creation, a new framework for growth has appeared, RARRA. RARRA focuses on the activities that increase medium-to-long-term ROI.

What is Digital Marketing?

What is Digital Marketing?

What is digital marketing? Is it just promoting your business online or what? Digital marketing is an evolution of marketing that uses digital channels to accomplish the goals of traditional marketing.

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