business strategy

Metrics in Digital Marketing

Metrics in Digital Marketing

In modern digital marketing, everything is measurable. It's amazing! However, modern marketers must understand the correlation between metrics and business revenue to gain any value.

RARRA: Focus on retention metrics to exponentially grow your business

RARRA: Focus on retention metrics to exponentially grow your business

The AARRR Funnel, so-called "Pirate Metrics", has been the go-to framework for business growth since Dave McClure created it in 2007. However, 10 years after its creation, a new framework for growth has appeared, RARRA. RARRA focuses on the activities that increase medium-to-long-term ROI.

The New ROI (Return on Information)

The New ROI (Return on Information)

Everyone generally understands ROI (Return on Investment) as a ratio of input to output, which is how much money can be earned. But for data itself, we can also use another “I” for “Return on Information.” As in, what is the value we receive from data?

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